What’s a lead magnet?
A lead magnet is a frontier branding strategy rooted in leading through contribution, a principle that naturally accelerates market share growth. Leading through contribution is an age-old concept. Merchants throughout history relied on eye-catchers to draw attention, but those seeking to level up amplified their contribution. They created experiences that extended their impact beyond sales and built reputations as go-givers who went the extra mile for their communities.
Zak Merezhko
Founder of Investor Level Up
Lead Magnet Theory is an Amazon #1 New Release in its category. Zak, founder of Investor Level Up, published it in 2023 to bring awareness to a stewardship-based approach to branding, marketing, and advertising that works through attraction rather than pursuit. This age-old concept surged into mainstream business vocabulary around 2008, when leading companies facing rapidly changing markets rethought how they showed up for customers and elevated the way they attracted them. In today’s creator economy, this approach stands at the frontier of brand growth, shaping how businesses everywhere pioneer their reach and influence.
SquadUp Summit 2026 Awards
Zak Merezhko, founder of Investor Level Up, received a $1,000,000 Revenue Club Award at one of the largest national real estate investors conferences of 2026.
The headlining stage at SquadUp Summit 2026 included hall-of-famers like Barbara Corcoran (star of ABC's Shark Tank), Jocko Willink (retired Navy SEAL Commander and author of the #1 New York Times bestseller book - Extreme Ownership), and other industry legends.
Hosted annually by A&E TV Hosts Pace Morby and Jamil Damji, SquadUp Summit serves a community of over a quarter million active real estate investors nationwide.
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Investor Disclaimer: References to third parties are for context only and do not imply endorsement or affiliation. Documented content is for educational and entertainment purposes only. Results vary based on market conditions, advertising, and operations. We do not offer a one-size-fits-all program; results are not guaranteed.